It’s not that one story is the whole picture – it’s a matter of just getting more insight into informing our understanding of how people actually use the games that we make. So it’s not that that’s the case with Pillars characters or anything, but what people tend to do versus what they say, especially within a community, can be very different, and telemetrics can tell a different story. And I said, “I dunno, maybe like Jango Fett or someone like that?” and he said, “it’s Jar Jar Binks.” I said, “there’s no way” but he told me that if you go online and look at forums, then the answer you’ll get is that it’s never going to be Jar Jar Binks, but when you ask people anonymously in a different context outside of a community setting, a lot of people will then go for Jar Jar – often it’s kids or people who feel intimidated by online communities. I remember talking to a guy who did brand management for Lucasfilm, and he said, “who would you guess is the most popular character in the prequel movies?”.
Polls, in a lot of cases, involves a specific community and a very specific type of player. It’s not something that Obsidian has a ton of experience doing, but we’re realizing increasingly that there’s a lot of data that you can’t even get through polls. There’s all sorts of things that we can get out of that. But telemetrics allow you to sort so much data from a larger pool – it goes beyond the anecdote of an individual player’s experience and you see a lot of patterns emerge, such as things they miss, or drop, what chests they open or don’t open, what paths they take through and in what order, did they notice a secret door, where they stop, or where they die, or where they quit playing. Hello, Can I buy the Definitive Edition to get the expansions of the game or not When I click to: add to cart I got a message that I already own Pillars of Eternity. So, there’s a lot of subjective stuff you can get from observing Twitch and YouTube, and while we haven’t done it in a while, we do occasionally invite people in to play the game and then we’re in another room watching the feed. Josh: Well, one of the things we’re working on integrating now is telemetrics. How do you guys stay on top of all these learnings?
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